Micah Panama — Creative Director

Humanity at work

Gusto is the people platform providing payroll, benefits, and HR tools for over 100,000 small businesses across America. I joined as the company’s first Creative Director to build a world class creative team and create a category-defining brand.

Brand Campaign

Shortly after the launch of our rebrand, we shipped a brand campaign that included TV and out-of-home advertising. To capture the true spirit of small businesses, we traveled the country to meet and film some incredible teams.