Creative direction and design for Dell’s inaugural “Dell World” event.

Completed while at Standard in collaborations with Embarcadero Partners.

Since August 2011, I have been working on Apple’s advertising at TBWA\ Media Arts Lab.
I could tell you more, but I’d have to kill you.

Micah Panama is a communication designer.

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Résumé

Inspiration

Various typographic explorations.

Creative direction and design for a variety of projects, including packaging, retail communications, photography, and product launches.
Completed while at Standard.

Branding, web design and miscellaneous materials for multi-disciplinary design firm Standard Studio.

www.standard-studio.com

Poster of one of my favorite musicians, Johnny Cash.

Booklet promoting IBM’s technology consulting branch, Innovation Discovery.

Poster for IBM centennial workshop.

Product proposal for Penguin Books. Each poster contains the entire text of a classic piece of literature. As a proof of concept, I created posters for three books; Robinson Crusoe, Sense And Sensibility and A Tale Of Two Cities along with product packaging.

Book documenting the life of a Mexican American and his struggle with his identity and love for two very different countries and cultures.

The identity, business card and website for Photographer Benjamin Hunter was developed to reflect his interest in lo-fi processes and film photography. For his business card, I asked the photographer to shoot several rolls of slide film and then I had a rubber stamp made with his information. Whenever he runs low on business cards, he can go out and shoot more film and stamp new ones.

For his website, I created a simple left to right, single page site with a logo that hovers in the same location, mimicking the stamped quality of his business cards.

BCH Photography

Brand strategy work for
The Coca-Cola Company.

Work done while at Embarcadero Partners.

I was tasked with branding, packaging and creating an overarching information design system to help Smart Adhesives’ customers find and understand the appropriate adhesives for their needs. Likewise, the design and its execution needed to be equally informative for their staff for the purpose of inventory and fulfillment.

With a product offering that included ten categories and over 120 products, the system not only had to communicate clearly but also enforce the brand message from one adhesive type and package
to another.

Logo and graphics for Starbucks’ leadership conference in New Orleans.